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High impact36氪/The Verge/各公司财报

In-depth interpretation of the AI ​​financial reports of the five giants in Silicon Valley: Google’s profit margin doubled, AWS increased its speed by 28%, and AI entered the harvest period

In the Q1 financial reporting season of 2026, Google, Microsoft, Amazon, and Meta handed over their first answers in the AI ​​era. Google Cloud's profit margin doubled to 32.9%, AWS's growth rate rebounded by 28%, Microsoft's AI annualized revenue was US$37 billion, and Meta CAPEX caused concern. The five giants’ AI capital expenditures totaled US$720 billion, and AI investment has entered the harvest period.

WayToClawEarn EditorialPublished May 3, 2026Updated Aug 8, 2026

Editorial review of public sources · AI-assisted drafting. How we work · Original source

Core conclusion

In Q1 of 2026, the five major technology giants Google, Microsoft, Amazon, Meta, and Apple have successively handed over the first "report card" in the AI era. The core signal is clear: AI investment has moved from "storytelling" to "settling accounts".

  • Google Cloud profit margin doubled: operating profit margin soared from 17.8% to 32.9%, self-developed TPU is the biggest contributor
  • **AWS reverses doubts about "falling behind": 28% year-on-year growth, AI annualized revenue exceeds US$15 billion
  • Microsoft AI annualized revenue is US$37 billion: Copilot has 20 million paid seats, and it has become a fact that enterprises pay the bill
  • Meta expansion caused market concerns: CAPEX was raised to 125-145 billion U.S. dollars, falling by more than 10% after hours.
  • The total AI capital expenditures of the five giants in 2026 will be approximately US$720 billion, a year-on-year increase of 67%

Key Points

  • Event time: end of April to early May 2026 (Q1 financial reporting season) -Affected objects: AI content creators, automation practitioners, SaaS developers
  • Core changes: The market shifts from "looking at the future" to "looking at the present", and AI commercialization must come up with numbers

Background: AI investment urgently needs to be realized

In the past two years, Silicon Valley giants have been "burning money" crazily on AI infrastructure - building data centers, purchasing GPUs, and training large models. Q1 of 2026 is the first window period to see returns. The inflection point of Google Cloud's profit margin curve proves that AI investment does not necessarily drag down profits; and the sharp drop in Meta's stock price after hours shows that the market no longer pays for "larger investment in the future."

Key Impact

DimensionsChangesMeaning for content entrepreneursSuggested actions
AI tool costsCloud vendors’ self-developed chips (TPU/Trainium) reduce AI inference costsAPI call costs will continue to declineIncrease investment in AI tool chains and pay attention to cloud vendors’ price reduction windows
Enterprise ProcurementCopilot has 20 million seats, Accenture has 740,000 single customer seatsThe B-side payment model of AI tools has been implementedConsider developing AI SaaS products and charging for enterprises
Advertising monetizationMeta CPM increased by 12%, AI precise delivery drives up advertising pricesThe advertising value of content platforms is increasingOptimize content SEO and traffic strategies to seize the dividend of advertising price increases
Competition among cloud vendorsGoogle’s TPU is open to the outside world, and Trainium pre-orders exceed US$225 billionMore cloud service choices, increased bargaining spaceEvaluate multi-cloud strategies and not be locked in by a single supplier
Capital expendituresThe five giants totaled US$720 billion, a year-on-year increase of 67%The AI infrastructure arms race is far from overContinue to learn and use the latest AI tools, do not wait and see

Adaptation suggestions

  1. Pay attention to Google Cloud price reduction window: After the self-developed TPU route is completed, Google has the motivation to seize the market share of AWS and Azure through price reduction. If you use GCP, pay close attention to Q2-Q3 pricing adjustments.

  2. Betting on the AI ​​SaaS track: Data from companies adopting products such as Copilot and Bedrock show that the willingness to pay on the B-side is much stronger than on the C-side. Consider packaging your AI workflow as a SaaS product.

  3. Optimize content monetization strategy: Meta’s CPM increased by 12%, and Google search advertising increased by 19%, which shows that AI not only improves the accuracy of advertising, but also increases the value of traffic. As we continue to deepen our SEO+ content overseas, the space for advertising monetization is expanding.

  4. Be wary of "single supplier" risks: The five giants have each built an AI ecosystem, but relying on a single platform may put them at a disadvantage in future price negotiations. Maintain the flexibility of the tool chain and use automated platforms such as n8n for centered scheduling.

Specific action list

  • Evaluate the currently used cloud AI services and compare the pricing changes of Google/Microsoft/Amazon
  • Investigate the payment models of enterprise AI tools such as Copilot/MCP/Bedrock to determine whether your own products can be used as reference
  • Check whether there is a vendor lock-in problem in the content distribution pipeline, and introduce n8n as the orchestration layer

Example: Evaluating AI API cost changes

terminal

# AI

# 100token()

echo "=== DeepSeek V4 ==="
echo ": $0.14/token"
echo ": $0.42/token"

echo "=== GPT-4o()==="
echo ": $2.50/token"
echo ": $10.00/token"

echo "=== Gemini(TPU)==="
echo ": $1.25/token"
echo ": $5.00/token"

AIAPI

Q11099,625,81%。17.8%32.9%,。TPUAI,GPU。

GeminiQ1800%,AI。19%,2400——AI,。

AWS

AWS Q1376,28%,15。BedrockQ1token,170%。AI150,Trainium200,2250。

AI370

Azure40%,AI370,123%。CopilotQ12000,74。CFO,AI。

Meta

Meta Q1563,33%。CAPEX1150-13501250-1450,10%。,——。

Q21112,Services310。AI,Apple Intelligence。AI,。

3800AI、2026AI、28%。。,(/),CAI——。

, tools OpenAIChatGPTDeepSeekGeminiClauden8nCopilotBedrock

Reference sources

  • 36Kr authorized reprint: Emphasis on Next "The "gold content" of AI in Silicon Valley manufacturers begins to be graded"
  • The Verge: Google/Microsoft/Amazon Q1 2026 Earnings Reports
  • Minutes of each company’s Q1 2026 earnings conference call

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