WayToClawEarn

Playbook

Content best practices

Last updated: September 28, 2026

A concise operating manual for publishing high-quality, high-conversion playbooks without breaking trust.

1Provenance labels (required on publish)

Every case/news page must make provenance obvious: author-confirmed, editor-reviewed public compilation, AI-assisted cross-check, or editorial original.

Always attach primary source URLs when the page synthesizes someone else’s disclosure. Do not imply hands-on team replication unless a replication log exists.

2Search-intent titles (not viral hooks)

Prefer problem/solution titles (e.g. “Claude Code billing rules explained”, “Cursor .cursorrules setup guide”) over social vanity (“solo founder hits $30K MRR”).

Revenue figures belong in metric bands and body with “publicly disclosed” wording—not as the sole SEO headline.

3Evidence-first writing

Lead with source quality before performance claims. If metrics are estimated, label ranges and assumptions.

Prefer verifiable references (public posts, changelogs, filings) over second-hand summaries.

4Execution-friendly structure

Every tutorial should answer: who this is for, prerequisites, expected output, and failure conditions.

Open with TL;DR / citable facts; use tables, steps, and FAQ for GEO quotability.

5Bilingual isolation

Never ship English-only bodies on /zh. EN-primary rows must include i18n.zh (title + body_markdown + seo_*). Empty EN locales stay noindex.

6Paywall and trust balance

Free content must still provide standalone value. Paid sections deepen execution detail, not hide core context.

Keep CTA wording soft on content pages; hard sell belongs on /pricing.

7Commercial integrity

Disclose affiliate relationships where links may create financial incentives.

Do not present historical revenue as guarantees.

8Release checklist

Before publish: bilingual i18n, SEO fields, source_label/url or source_platform, tags/tools_used, provenance quality, mobile layout.

After publish: verify /zh and /en robots, canonical, hreflang, and public API title_zh when primary is EN.